How is coffee industry going on social media?

Ten years ago, “wine” was the most searched keyword among beverages, outscoring the second place by 25 percent. Yet in the past five years, with the high rising popularity, “coffee” effortlessly has taken the first place from “wine” and has shown no sign of slowing down. The number of results of organic search for “coffee”…

Go Online or Die! But why?

Going online will lead your newborn coffee shop to a longer lifetime – Here are our four main reasons for this predication! 1. Create more awareness Especially for new established and small coffee shops, which probably offer qualitatively good coffee and which may have a nice ambiance in their shop, it’s the most difficult part at…

Coffee goes online

Thinking about the wonderful country Italy, traditional coffee is one of the first things that comes in most peoples‘ mind. Besides, italian coffee consumers are very picky concerning their coffee habits and they attach great importance to the product quality. Often many italians prefer little traditional coffee shops and companies. As a result, there are tons…