The importance of social media – a statement from Caffé Florian

As the oldest Café in the world, Caffè Florian has been serving customers from Venice and around the globe in an elegant and truly distinguished atmosphere for almost 300 years now. In our opinion Caffé Florian’s longlasting success goes partly along with the adaption in terms of changes in their marketing strategy, which means using…

5 More Tools to Master Social Media Operation

After reading about the privouse introduction of Coffee Onlie, are you considering about putting your coffee online now? Maybe you have already created yours. If so, do you know how to decide what content to post and how to reach influential funs on your account? Except for the official analysis tool from social media platforms,…

Perfect timing for your post on social media

Do you ever get the time to look intensively every social media insight statistics such as Facebook, Twitter, Instagram or Linkedin before you post your best crafted image content? If you make a comprehensive research to this wide available resources you might find some valuable inputs that are beneficial to your online marketing strategies. Fortunately,…

A Guide for Coffee Shops to use social media marketing

In our previous posts we already have talked about why the use of social media is important. Now here is a complete social media guide to be successful in the World of Web. Even if your coffee shops already have a solid customer base, these guidelines could help you engaging more customers with social media. Coffee…

How to be successful on Facebook without investment?

Facebook is one of the most popular social media platform and most of the companies have their page on it. It is already known that they can pay for the advertisement on Facebook. However, there are some ways to be successful on Facebook, without any investment. We will tell you the three points which you…

Case study on Twitter : Gulf News’s the headline news on cup holder

Today, I’m going to show you successful collaboration between GULF NEWS and TIM HORTONS. https://www.youtube.com/watch?v=TEmiY11imqw&feature=youtu.be As you see, it is very effective and interesting marketing method. They analyzed consumer’ behavior, then used QR code and twitter for collaborate marketing strategy. With the continued increase the smart phones users, the demand of subscriber their newspaper is…

Starbucks and Social Media: “Sharing great coffee with our friends!”

The first Starbucks store was opened in 1971 in Seattle. The company started with offering some sorts of fresh-roasted whole bean coffees and now it turned into a big company with over 22,500 (!) stores worldwide with a reported record net revenue of $21.1 billion for the fiscal year 2015. Besides selling fresh-roasted beans they…

Boosting Your Loyalty Program With Social Media

A loyalty program could be a great way to nurture current customers and boost sales, but without putting it on the spotlight, engagement and number of membership may stagnate. This is where social media can be a perfect companion platform for such an initiative. Engagement between loyalty programs and social media as a two way…

Prime example “Nescafe Greece”

Recently, many firms use their SNS channel for marketing. There is no question that Social media marketing is a new and different tool of advertising. One social network in particular to note is FACEBOOK. Facebook is one of the most powerful tool for marketing especially because it connects people from around the world – over 500 million…

Here Is Why Every Business Should Use Facebook

Are you planning to start up an online business or want to embrace the social media marketing revolution? In previous posts, we have introduced to use why you should bring your business online in the era of exploding social media platforms. This infographic is another piece of evidence of Facebook’s impacts on the business world when…

Coffee Online in China: Coffee First, Culture Later

If you ask one “What first comes to your mind with the word coffee?” what is your supposed answer? Italian may say “I know Illy.” Korean probably says “I know Starbucks”. And for Chinese, chances are that he says “XX (name for some cafeteria) is nearby”. Their most familiar thing is different ankle in business…

Why social media? Be successful online.

              A lot of companies using social media platforms to promote their products and to get attention from the customers. However, there are only a few companies which is being successful on the social media platforms. For the main reason, they use social media as a place for advertisement.               Originally, social media is defined…